Create a problem. Bonus points if this problem is psychosomatic, caused by microscopic germs or other parasites invisible to the naked eye, or something that causes your skin to crawl and reach for disinfectant (ACME* Brand Ultra-Antiseptic Strength).
Create a product that solves this imaginary problem or tries to address it => $$
Examples of hysteria created by the advertising industry:
DUST MITES
RESTLESS LEGS SYNDROME
No comments:
Post a Comment