On corporations and civic responsibility:
p. 136
We've changed the way we think of ourselves as citizens. We don't think of ourselves as citizens in the old sense of being small parts of something larger and infinitely more important to which we have serious responsibilities. We do still think of ourselves as citizens in the sense of being beneficiaries - we're actually conscious of our rights as American citizens and the nation's responsibilities to us and ensuring we get our share of the American pie. We think of ourselves now as eaters of the pie instead of makers of the pie. So who makes the pie? .... Corporations make the pie. They make it and we eat it.
I don't think of corporations as citizens, though. Corporations are machines for producing profit - that's what they're ingeniously designed to do. It's ridiculous to ascribe civic obligations or moral responsibilities to corporations.
But the whole dark genius of corporations is that they allow for individual reward without individual obligation. The works' obligations are to the executives, and the executives' obligations are to the CEO, and the CEO's obligation is to the Board of Directors, and the Board's obligation is to the stockholders, who are also the same customers the corporation will screw over at the very earliest opportunity in the name of profit, which profits are distributed as dividends to the very stockholders-slash0customers they've been f---ing over in their own name. It;'s alike a fugue of evaded responsibility.
On consumerism:
There'll be this incredible political consensus that we need to escape the confinement and rigidity of conforming, of the dead fluorescent world of the office and the balance sheet, of having to wear a tie and listen to Muzak, but the corporations will be able to represent consumption-patterns as the way to break out- use this type of calculator, listen to this type of music, wear this type of shoe because everyone else is wearing conformist shoes. It'll be this era of incredible prosperity and conformity and mass-demographics in which all the symbols and rhetoric will involve revolution and crisis and bold forward-looking individuals who dare to march to their own drummer by allying themselves with brands that invest heavily in the image of rebellion. This mass PR campaign extolling the individual will solidify enormous markets of people whose innate conviction that they are solitary, peerless non-communal, will be massaged at every turn.
On boredom:
I learned that the world of men as it exists today is a bureaucracy. This is an obvious truth, of course, though it is also one the ignorance of which causes great suffering.
But moreover, I discovered, in the only way that a man ever really learns anything important, the real skill that is required to succeed in a bureaucracy. I mean really succeed: do good, make a difference, serve. I discovered the key. This key is not efficiency, or probity, or insight, or wisdom. It is not political cunning, interpersonal skills, raw IQ, loyalty, vision, or any of the qualities that the bureaucratic world calls virtues, and tests for. The key is a certain capacity that underlies all these qualities, rather the way that an ability to breathe and pump blood underlies all thought and action.
The underlying bureaucratic key is the ability to deal with boredom. To function effectively in an environment that precludes everything vital and human. To breathe, so to speak, without air.
The key is the ability, whether innate or conditioned, to find the other side of the rote, the picayune, the meaningless, the repetitive, the pointlessly complex. To be, in a word, unborable. .... It is the key to modern life. If you are immune to boredom, there is literally nothing you cannot accomplish.
